Footfall Customer Counting

FootfallCam logo

Retail people counting systems that turn visitor traffic into measurable store performance.

Finance Available12–60 Month Terms

SLP Technologies supplies advanced footfall people counting systems for retailers that need dependable visitor data, occupancy visibility and decision-ready analytics without compromising day-to-day trading.

This page is structured around three connected FootfallCam products: the 3D Pro2 AI people counter, the Analytics V9 Cloud Platform and FootfallCam Centroid. We are starting with the flagship Pro2 AI because it is the foundation for accurate retail traffic measurement at the entrance.

FootfallCam analytics dashboard with people counting visualisations
3 connected products Counter hardware, cloud analytics and multi-device aggregation on one footfall platform
6 key retail metrics Visitor count, returning customers, visit duration, outside traffic, group counting and turn-in rate
Up to 12.12m coverage Wide entrance coverage at a 6.0m ceiling height with a 160 degree lens profile

Section 1

FootfallCam 3D Pro2 AI for dependable retail traffic measurement.

The FootfallCam 3D Pro2 AI is a ceiling-mounted 3D people counting device designed for continuous operation in retail, commercial and public environments. Its multi-sensor 3D vision and AI video analytics are tuned for overhead counting, giving stores a stable, repeatable view of customer flow through the entrance.

Processing is handled on-device, while aggregated metrics feed into downstream reporting. That makes the Pro2 AI well suited to stores that want accurate visitor traffic data, occupancy visibility and decision-ready analytics without creating unnecessary complexity at branch level.

Best suited to

  • Retail entrances where reliable visitor count data drives trading decisions
  • Shopping centres, supermarkets, fashion stores and pharmacy environments
  • Sites that want a standalone counter today with room to scale into broader analytics later
  • Operations teams that need measurable counting accuracy and cleaner reporting workflows
FootfallCam 3D Pro2 AI device in black and white finishes
FootfallCam awarded World's best people counter 2022-2025
Coverage comparison between a competitor setup and the FootfallCam Pro2 setup
Coverage comparison between typical competitor placement and the FootfallCam Pro2 setup

Metric Coverage

Six metrics from one entrance counter

One Pro2 AI at the entrance can feed a wider retail analytics picture when paired with the FootfallCam platform. That gives management a single starting point for understanding traffic quality, conversion potential and repeat engagement.

Visitor Count Track how many people actually enter the store during each trading period.
Returning Customer Measure repeat visits to understand loyalty and shopping frequency.
Visit Duration See how long customers stay in-store and how engagement changes through the day.
Outside Traffic Compare passers-by against store entries to understand opportunity and frontage pull.
Group Counting Separate grouped visits from individual shoppers for cleaner traffic analysis.
Turn-In Rate Measure how effectively outside traffic converts into actual store visits.

Coverage Guide

Entrance width coverage by ceiling height

The Pro2 AI uses a 160 degree lens profile. The table below gives a practical sense of how the counting width increases as installation height rises.

Ceiling Height Lens Entrance Width
2.1m 160 deg 3.14m
2.5m 160 deg 4.13m
3.0m 160 deg 5.21m
4.0m 160 deg 6.61m
5.0m 160 deg 9.35m
6.0m 160 deg 12.12m

Why Pro2 AI

Operational strengths for retail and public environments

  • AI-powered 3D people counting designed for continuous commercial operation
  • Processing handled on-device with aggregated metrics passed into reporting workflows
  • Standalone deployment or integration into the FootfallCam V9 and Centroid ecosystem
  • Bi-directional counting, occupancy visibility and accurate video-proof validation
  • Built for long-life reliability with minimal routine maintenance requirements
  • Measured accuracy positioned for operational and strategic retail decision-making
FootfallCam Pro2 AI counter with key visitor traffic metrics

Section 2

Analytics V9 Cloud Platform for retail traffic reporting, validation and decision-ready dashboards.

As deployments grow, organisations need software to monitor devices, validate data, standardise metrics and automate alerts. FootfallCam V9 provides that operational intelligence layer while staying compatible with broader analytics environments.

All FootfallCam Devices will link directly to the V9 cloud platform to help retailers turn raw people counting data into practical reporting across branches, regions and management teams. It is designed for stores that need reliable footfall reporting, occupancy visibility, conversion context and cleaner oversight across multiple locations.

FootfallCam V9 operational intelligence platform dashboard views

Footfall Reporting

Dashboards, reports and branch-level analytics in one reporting layer

The V9 platform pulls people counting information into a reporting environment that is easier for retail teams to use day to day. Managers can compare branches, review company-level footfall trends, monitor conversion signals and access scheduled reports without depending on manual spreadsheet work.

FootfallCam V9 reporting dashboards across desktop, tablet and mobile

Dashboards

  • Company traffic data
  • Business analytics
  • Store league table
  • Store footfall dashboard

Reports

  • Company overview
  • Company daily, weekly and monthly reporting
  • Site daily, weekly and monthly summaries
  • Site sales and footfall trend reporting

Analytics

  • Time comparison
  • Hourly data
  • Entity comparison
  • Heatmap table

Trend & Pattern

Trend and pattern graphs that give context to retail traffic movement

Modern entrance systems provide more than directional counts. Demographic estimation and visit patterns add useful context, allowing retailers to understand not only how many people enter, but who visits and when. This makes the platform especially valuable for campaign reviews, trading-hour analysis and store performance planning.

FootfallCam trend and pattern charts for retail visitor analysis

Custom KPI Views

Retail KPI dashboards shaped around the metrics your team actually manages

Not every retailer manages performance the same way. V9 can be configured around the combinations that matter most to your operation, from footfall and outside traffic to turn-in rate, dwell time, repeat visits and branch comparison. That gives executives, regional teams and store managers a cleaner view of the decisions in front of them.

Visitor CountDaily and branch-level traffic visibility
Outside TrafficStreet-to-store opportunity tracking
Turn-In RateConversion context for merchandising and campaigns
Visit DurationDwell-time insight for format and staffing decisions
Returning CustomersRepeat engagement signals across store portfolios
League TablesEntity comparison for branches, malls and regions

Company Overview Report

A full-width management view for multi-store reporting

The company overview report brings together traffic, outside flow, turn-in rate, visit duration and site ranking into one management view. It is especially useful for retail groups that need a fast read on how branches compare, where footfall is moving and which stores need closer operational attention.

FootfallCam company overview report with traffic trends and league table

Section 3

FootfallCam Centroid for AI-powered CCTV analytics and broader in-store behaviour visibility.

FootfallCam Centroid turns existing CCTV infrastructure into a more powerful business intelligence layer. Instead of replacing your current video network, it adds AI-driven video analytics that help retailers measure movement, queues, engagement and customer behaviour in more detail.

Best suited to

  • Turn your CCTV system into a powerful business intelligence platform
  • Beyond CCTV by unlocking the intelligence hidden in your cameras
  • AI-powered video analytics for smarter business decisions
  • Transform existing surveillance into an intelligent analytics solution
FootfallCam Centroid AI-powered analytics with six business intelligence metrics

Six Metrics From One AI Layer

Centroid expands video data into measurable retail intelligence.

Centroid is designed for retailers who want more than basic people counting. By processing compatible video feeds with AI, it can support path tracking, demographic analysis, queue counting, heatmap visibility, product engagement analytics and customer-staff interaction insight. That makes it valuable for stores that want to improve merchandising, staffing, layout planning and service standards using the camera estate they already own.

FootfallCam Centroid heatmap analytics dashboard

Heatmap Analytics

AI-powered heatmaps that show where customer activity concentrates.

Heatmap analytics uses AI-powered video analysis to map customer movement and dwell patterns across your premises. Areas with the highest concentration of customer activity are displayed in warm colours, while less frequently visited areas appear in cooler tones. This enables businesses to make informed decisions regarding merchandising, staffing, store layouts and operational efficiency.

Seamless CCTV Integration

Connect Centroid into your current camera infrastructure without a full replacement.

The FootfallCam Centroid integrates seamlessly with your existing CCTV infrastructure, eliminating the need to replace your current cameras. By connecting directly to compatible IP cameras, ONVIF devices or RTSP video streams, the Centroid analyses live video feeds in real time using advanced AI technology. While your CCTV system continues to provide surveillance and recording, the Centroid transforms the same video into valuable business intelligence, including customer counting, heatmaps, queue monitoring, path tracking and behavioural analytics. This allows you to maximise the value of your existing investment while adding powerful AI-driven insights without disrupting your current security system.

FootfallCam Centroid CCTV setup diagram with network switch and analytics manager

Need a Practical Recommendation?

We help retailers choose the right counter, analytics layer and rollout plan.

SLP Technologies can recommend a footfall counting approach based on entrance width, ceiling height, branch count, reporting needs and how deeply you want to connect analytics into operational decision-making.